Qualities that Make an Ideal Job Offer

What is one quality that makes an ideal job offer?

To help you make the best job offers to prospective employees, we asked hiring managers and business leaders this question for their best insights. From flexible working conditions to attractive work-life and family-related benefits, there are several qualities that employers need to factor into job offers to give them the perfect appeal.

Here are six qualities that make an ideal job offer:

  • Flexible Working Conditions
  • Stellar Work Culture
  • In-house Development and Training Programs
  • Transparency About Salary
  • Promising Growth Opportunities
  • Attractive Work-Life and Family-Related Benefits


Flexible Working Conditions

After the pandemic, working remotely was taken quite seriously, and seen as much more than a passing phase or a temporary solution. In fact, one of the qualities that attracts qualified talent these days is flexible working conditions.

Whether your team is offered 100% remote work, or you implement a hybrid model that incorporates both in-office and remote environments, this independence is starting to boost low retention rates and productivity levels.

Many companies are bidding farewell to restrictive working patterns and leaning toward flexible, innovative models that still engage their employees and provide a sense of teamwork – no matter where in the world they may actually be working.

Shaun Price, MitoQ


Stellar Work Culture

Having a great place to work can be a big win for an employee. Jobs that have great working environments are highly prized by professionals. No one wants to work in a place that demotivates them or trivializes their efforts. Professionals excel in companies with positive, forward thinking work cultures that offer praise and reward their efforts. While things like salary and benefits play a large part in creating the ideal job, an employee’s working environment plays a continuous role in their job satisfaction over the long term. If a company has a great working environment, with a high level of worker satisfaction, they should definitely make it a highlight of working for them.

Boye Fajinmi, TheFutureParty

In-house Development and Training Programs

In-house development and training programs can make your offer stand out from your competitors. External development and training programs can be expensive for employees and require them to take time off work to attend. Offering professional development and training in-house during the business week increases an employee’s chances of taking initiative to develop their skills. These programs benefit both the employee and the employer.

Jenna Hinrichsen, Advanced RPO


Transparency About Salary

As uncomfortable and inconvenient as it may seem to some companies, disclosing the salary or a range along with the job post can make the offer much more appealing. Since it hasn’t yet become the norm, it’s bound to at least catch the attention of the candidate. This minimum is already a significant advantage in the current saturated job market.

Being open about the salary at the start also establishes a relationship of trust and may be the factor that greatly contributes to someone’s decision to apply. As an additional advantage for HR, this move will increase the chances of getting the right candidate and save time by filtering out applicants who aren’t fit for that range. A win-win situation.

Nicole Ostrowska, Zety


Including Work-Life and Family-Related Benefits

Most HR directors focus only on the person in front of them and how well they believe they will perform in the prospective role. However, that person’s life goes well beyond the world of work. Companies that understand the importance of work/life balance and family – and are able to demonstrate that in a job offer – will have a distinct advantage. 

One way to do that is by including Child Care Benefits in the job offer. These benefits have proven to provide one of the highest returns on human capital investment, not only for their impact on recruiting, but also on retention and productivity. Establishing a reputation as a company with a family-friendly culture has far more impact than salary alone – especially for the next generation workforce.

Kevin Ehlinger, TOOTRiS Child Care On-Demand


Growth Opportunities

Although benefits and perks are important factors that make a job offer ideal, in the long run, employees will care more about how it’s honing their skills. If the job provides repeated opportunities for employees to expand their knowledge and skill set, they are more likely to be satisfied. Keeping this in mind, try to create possibilities where employees are pushed slightly beyond their threshold so that they are constantly learning and evolving.

Benoit Lacroix, Portmoni



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